ECRU
Timeless elegance, redefined.
Bespoke luxury bed linens. Handmade for you in Italy.
Our luxury bed linens and bed accessories are handmade exclusively for you in Italy to your exact specifications.
Combining impeccable Italian craftsmanship and the highest quality fabrics with our unwavering attention to detail and sophisticated, signature colour palette, we will guide you in designing and creating an elegantly styled bed that is unique to you.
​
An experience that transcends the ordinary.
At ECRU we are striving to redefine luxury in the bedroom, setting new standards of elegance and sophistication. We believe it is the subtle touches that elevate an everyday experience into something truly exceptional. That is why attention to detail is at our core.
​
From the selection of our fibres and the hand-cutting of your chosen fabrics, our personalised services and expert guidance, to the unboxing of your linens and the feeling of the cloth against your skin, we endeavour to create an unrivalled emotive experience that transcends the ordinary.
"ECRU AT HOME"
The personal design consultation
An integral and unique part of our bespoke process is the personal one-hour design consultation which takes place at your home. This is the perfect opportunity to experience our fabrics and finishes first hand, and start to envision your design coming to life.
During the design consultation we will:
Discuss your specific requirements, personal style & budget.
Showcase our fabrics, the stitching possibilities, and our available colours.
Give advice on your final design and, if you wish, the overall styling of your bed.
At home appointments are currently only available in the Netherlands. Please contact us directly to discuss the possibilities if you are located outside of the Netherlands.
OUR BESPOKE PROCESS AT A GLANCE
I
PERSONAL DESIGN CONSULTATION
During your "ECRU at home" one hour design consultation you will receive in-person guidance on design, fabric choice & styling in the comfort of your own surroundings.
II
YOUR SEAL OF APPROVAL
Once your design is finalised, you will receive a personalised mock-up and quote for your approval.
​
Your design is ready to be brought to life.
III
HANDMADE IN ITALY
Once approved, your designs are sent to our dedicated atelier in Italy where skilled artisans will hand-cut and sew your bed linens to your exact specifications.
IV
READY FOR UNBOXING
Your linens are hand-pressed and carefully packaged in our elegant signature packaging, complete with personal certificate of authenticity, ready to be delivered for your enjoyment.
GIVE THE GIFT OF A GOOD NIGHT'S SLEEP
Are you looking for the perfect gift? Consider treating your loved ones to an ECRU gift voucher for that special occasion or to mark a moment of spontaneous generosity. Choose the exact value that you wish to gift, which can be used by the recipient towards the purchase of either our exquisite bed linens or our bedding accessories.
LIGHT, BRIGHT LINEN
Spring has finally sprung so it is time to think about changing your bed linens to a fabric which is more appropriate for the warmer months. Linen has excellent breathability as the natural fibres allow air to circulate, providing comfort during the night. It also has moisture-wicking properties which means it can absorb and release moisture, helping to keep you dry throughout your sleep. Perfect as the nights begin to heat up.
​
Our linen fabrics are woven from flax grown in Normandy which is known to produce some of the best flax in the world. We offer linens of various weights​ as well as a beautiful and exclusive linen with a sateen weave.
